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SME sales flyer

Faster daily operations than generic accounting tools, without enterprise-level complexity.

EasyBook combines CRM, Projects, Inventory, Invoicing, and Accounting in one workflow-focused system for operational businesses that need speed, visibility, and practical control.

Best fit: 3-25 users Project-driven operations Multi-company capable Lower monthly cost target
Core target
SMEs
Built mainly for small and mid-sized businesses with active daily operations.
Strongest fit
3-25
Most commercially natural range based on plans, roles, and workflow scope.
Best industries
Install, Trade, Service
Especially strong where quoting, delivery, stock, and billing must stay linked.
Upper band
25+
Possible with customization, onboarding, and support for operationally simpler mid-market teams.

Ideal Customer Profile

EasyBook fits operational companies that do not want separate tools for leads, projects, invoicing, inventory, and accounting.

Best-fit industries

  • Solar and electrical installers
  • Construction-support and project-based contractors
  • Trading and distribution companies
  • Equipment and material supply businesses
  • Service companies that quote, deliver, invoice, and track costs
  • SMEs with one main company and a hands-on owner or admin manager

Best-fit operating profile

  • 3 to 25 active users
  • 1 main company, sometimes a few related entities
  • Needs stock, proposals, projects, invoices, and accounting tied together
  • Wants faster daily workflow rather than heavy enterprise process layers
  • Accepts practical controls over highly complex compliance workflows

Price Structure

Monthly pricing is already structured clearly enough to sell by team size, complexity, and support level.

Starter
P1,490
per month
Includes up to 3 users
  • 1 company
  • CRM, Projects, Invoices
  • Email support
Most popular
Business
P3,490
per month
Includes up to 10 users
  • 1 company
  • All core modules + imports
  • Priority support
Pro
P6,990
per month
Includes up to 25 users
  • 1 company
  • Advanced reporting
  • Faster SLA support
Enterprise
Custom
scoped pricing
Custom included users
  • Multi-company bundle
  • Custom workflows
  • Onboarding and training
Annual billing
Pay 10 months, get 12
Extra user seat
P200 to P300 / user / month
Extra company
P900 to P1,500 / month
Managed backup SLA
From P1,500 / month
Data migration
P10,000 to P50,000 one-time
Positioning logic
Price by users, companies, support, onboarding
Best commercial band
Business and Pro
Sales message
Lower cost than heavier systems, faster daily work

Pricing-to-Customer-Size Table

Plan Best customer size Typical customer Included users
Starter Micro business Owner-led company just getting organized Includes up to 3
Business Small business Growing SME with sales, admin, and accounting staff Includes up to 10
Pro Larger SME More structured company with multiple active departments Includes up to 25
Enterprise Mid-market custom Multi-company or higher-support customer with special workflow needs Custom
EasyBook is priced and structured mainly for SMEs, with the strongest fit in the 3 to 25 user range.
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Position EasyBook as the workflow-first option for project-driven SMEs.

QuickBooks is well known. EasyBook should be sold as the system that reduces task switching and speeds up real daily operations for teams that quote, deliver, invoice, and track costs in one place.

Where EasyBook wins
  • Better fit for project-based daily workflow
  • CRM, proposals, projects, stock, invoicing, and accounting connected in one system
  • Fewer clicks for operational teams doing real field and office coordination
  • Clear local packaging with support, onboarding, and multi-company options
  • Commercially attractive for small to mid-sized operational businesses
Where QuickBooks is stronger
  • Stronger global brand recognition
  • Wider ecosystem and third-party integrations
  • More mature accounting reputation in the market
  • Safer choice for buyers who prioritize brand familiarity over workflow speed
  • Broader recognition among accountants already trained on the product

How to Sell Against QuickBooks

Lead with this message

  • EasyBook is not trying to be bigger than QuickBooks.
  • EasyBook is trying to be faster for the businesses you actually serve.
  • For operational SMEs, daily workflow speed often matters more than software brand size.

Best buyer profile

  • Owner-led or manager-led companies
  • Teams frustrated by separate tools for CRM, invoicing, and project execution
  • Companies that want practical implementation, not a heavy transformation project

Simple Sales Wording

Short version

QuickBooks is powerful. EasyBook is faster for project-based daily work and comes at a lower monthly cost for many SMEs.

Honest positioning

Use EasyBook when the client needs one practical system for leads, quotes, projects, stock, invoices, and accounting. Do not oversell it as a heavyweight enterprise ERP replacement.

Not the Best Fit

  • Large corporates with deep approval chains
  • Multi-country groups with strict regulatory and reporting complexity
  • Businesses expecting mature ERP-grade procurement, payroll, manufacturing, or deep external integrations
  • Organizations with 200+ users across many departments and complex governance requirements

Source basis: pricing and positioning from index.php, feature scope from README.md, and user/tenant sizing logic from sql/schema.sql.